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Sunday, 2 September 2007

Cheat Neutral

Carbon offsetting promised an effortless way to feel guiltless about your carbon footprint. You pay some company every time you go on a flight and they'll invest your money in one of various projects that promises to 'offset' the amount of carbon you've just used - a wind farm in a developing country; a solar-panel in an African school. But does that actually help stop climate change at all? Shouldn't you be looking for a way not just to offset your carbon footprint but to actually downsize it? The guys at have come up with a very cool explanation of why offsetting doesn't work. Well worth a watch.

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